A System to Genius: How to Solve Tough Problems With Issue Trees in Marketing
The practical guide to answering big questions with a systematic approach made famous by strategy consulting companies — How do you answer tough questions? How do you prepare for big decisions? Luckily, there is a system that fits most situations. I used it as an engineer, entrepreneur, consultant, and coach. It’s an evergreen approach applicable in any field. So what is this mysterious system of problem-solving and decision-making?